Angry Angel Energy Drinks

Angry Angel needed content that could cut through in a crowded energy drink market - without leaning on the usual bro-energy tropes. Starting from the product's clean, fruit-forward positioning, my team developed four distinct customer personas - The Roadtripper, The Late Night Musician, The Freelancer, and The Gym Rat - and built a full library of stills and motion content around each one. The result was social content that actually felt like the brand.

Role: Art Director

Team: Associate Art Director: Dylan Armstrong | Photographer: Bill Milne

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