Kasala

Kasala had a strong visual identity but no clear system for differentiating their mainline stores from outlet locations. As freelance Art Director, I developed a design framework that worked across email, print, web, and in-store - giving each environment its own logic while keeping the brand cohesive. I also streamlined production workflows to speed up turnarounds without losing the refined, customer-first feel Kasala is known for.

Role: Art Director

Team: Senior Digital Marketing Manager: Sarah Ulrey | Digital Marketing Managers: Emma Savino, Mary Dusek, Trese Roni

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