Hi! I’m a multidisciplinary designer with expertise spanning: e-commerce, digital marketing, 360 campaigns, retail, and print.
I believe in a comprehensive approach to email design, combining conversion-based strategy with engaging editorial content through targeted data insights. I’ve worked with lists big and small, built robust lifecycle flows, doubled click rates, increased conversions by 25%, and built brand voice & customer loyalty one touchpoint at a time.
Landing Pages
There are many approaches to creating successful landing pages; mine includes experimenting with user experiences, hierarchy, and design systems to create an intuitive and seamless web journey.
Brand & Identity
A brand's logo and wordmark serve as the visual cornerstone of its identity, playing a pivotal role in marketing and brand recognition. These elements encapsulate the essence of a brand, conveying its values, personality, and promise to consumers at a glance. A well-designed logo and wordmark create a memorable impression, fostering instant recognition and differentiation in a crowded marketplace.
Illustration
Sometimes pushing pixels can only take you so far. Illustrations can bring custom creativity to several different aspects of your brand; whether it be personalized web icons or an unforgettable packaging experience.
Print & Retail
They lied to you- print isn’t dead. Direct mail postcards & catalogs are making an impressive comeback, offering an offline way to peruse offerings in the comfort of your customer’s homes. Have a retail store? I love to come up with new and exciting ways to promote IRL.