Kasala
-
Art Director
-
Directer of Marketing: Kristen Goldberg
-
Art Direction, Branding, Email Design, Web Design, Email Strategy, Retail Design, In-Store Signage, Project Management, Catalog Design
Kasala had a strong visual identity but no clear system for differentiating their mainline stores from outlet locations. As freelance Art Director, I developed a design framework that worked across email, print, web, and in-store - giving each environment its own logic while keeping the brand cohesive. I also streamlined production workflows to speed up turnarounds without losing the refined, customer-first feel Kasala is known for.
Digital
