King Ranch
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Merch Coordinator / Art Director
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Creative Director: Joel Brinson Photographers: Judson Felder, Elizabeth Rudge Stylist/Art Director: Michele Andrews
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Photo Art Direction, Catalog Design, ECommerce
King Ranch is a brand with serious heritage - over 170 years of ranching legacy built into every product. For their 2023 holiday catalog, I handled styling and art direction with that weight in mind: every shot was crafted to feel timeless and premium, honoring the brand's identity while making the product the star. The result was a catalog that felt like King Ranch, not just holiday retail.
