Blue Nile was in the middle of a brand evolution - moving toward a more premium, story-driven identity. As Senior Art Director, I helped make that shift tangible: I built their on-figure photography program from the ground up, directed tabletop studio shoots, and pushed the email lifecycle program to better reflect the new brand direction. I also collaborated closely with paid media to extend that creative into social video. The work spanned the full customer journey, from first impression to post-purchase.

Ask me about: Our Email Program, The Astor Collection, Lab Grown Launch, and Paid Social Marketing Content