Trupanion's creative team is the sole support for the entire organization — handling B2B partnerships with veterinary clinics, B2C customer acquisition, lifecycle marketing for members with active plans, our full website, organic and paid social media, corporate communications, and compliance documentation across multiple countries. As Senior Design Manager, I lead a team of 6 while still designing ad hoc. I've refined the brand identity, built intake systems to bring structure to our creative process, and am directing a homepage redesign. The work is inherently cross-functional — every request comes from a different corner of the org with different priorities — and my job is translating all of that into output that actually serves each team's specific objective.