Zaro's is a New York institution - over 90 years old, 12 locations in the city's top transit hubs, and the originator of the black & white cookie. As Director of Marketing & Communications, I worked directly with the Zaro family to sharpen the brand, launch their first e-commerce experience on Goldbelly, and open a new location in Harlem. When COVID hit and locations closed overnight, I helped pivot fast - launching a delivery app, a cookie dough and custom cake home-delivery program, and community giveback initiatives for local first responders and hospital workers.