Microsoft

  • Digital Marketing Manager

  • Senior Digital Marketing Manager: Sarah Ulrey | Digital Marketing Managers: Emma Savino, Mary Dusek, Trese Roni

  • Digital Marketing, Email Design & Strategy, Lifecycle Marketing, Product Marketing

I joined Microsoft's Consumer Growth Engine team as Digital Marketing Manager and helped scale the newsletter program from one to three sends - growing total send volume to over 100M. Each newsletter targeted a distinct content theme (AI, M365, and devices/Windows), and my focus was on building the systems that let us move fast without sacrificing quality: streamlined cross-functional workflows, monthly benchmarking, and an A/B testing cadence that informed both design and content decisions. At peak, the program reached subscribers across a dozen+ countries.

This newsletter focused on targeting customers who had interacted with Copilot, a send volume of 21M, aiming to drive habitual usage by spotlighting relevant use cases and innovative features. By highlighting how Copilot can enhance productivity and streamline tasks, we encouraged users to incorporate it into their daily routines. Tailoring the content to showcase practical, real-world applications helped demonstrate the value of regular use, ensuring that users saw Copilot as an essential tool for their workflow.

AI Newsletter

Targeting paid M365 subscribers (both Family and Personal plans) and trialists, the campaign aimed to drive adoption of key M365 features that boost engagement and retention. With a send volume of around 14M, the goal was to highlight tools and features that would enhance the user experience and encourage ongoing use.

M365 Newsletter

Targeting customers who’ve interacted with our email programs, this campaign focuses on boosting Microsoft product adoption. We spotlight cross-channel initiatives, PC activations, devices, and new feature launches, creating a seamless and integrated user experience. Metrics are driven by software upgrades, Copilot usage, app downloads, and overall product engagement, with a send volume of nearly 47M.

M+ Newsletter