As Digital Marketing Manager for the Consumer Growth Engine (CGE), I played a key role in growing the program from one to three newsletters, ultimately achieving a send volume of over 100 million. Each newsletter targeted specific content themes—AI, Microsoft Office, and Microsoft devices/Windows with monthly editorial priorities. My approach focused on simplifying and optimizing processes. I worked closely with cross-functional stakeholders to curate "Editor's Picks" and personalized content.

Key responsibilities included setting monthly benchmarks for customer usage and retention to drive product engagement. To inform design and content decisions, I led A/B testing and experimentation, continuously iterating and refining based on performance data. This approach not only enhanced the relevance of each edition but also allowed us to quickly pivot and adapt to changing user preferences at scale.

In addition, I coordinated content, design, and dev processes across multiple teams, ensuring workflows that simplified complex tasks like translation and personalization for over a dozen countries. This streamlined approach allowed us to scale the program without compromising on quality, ultimately contributing to increased product engagement and a stronger connection with global audiences.