Bar Boulud
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Art Director
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Photographers: Bill Milne, Evan Sung | Digital Marketing Specialist: Sara Censoprano | Marketing and Social Media Manager: Dylan Armstrong | Marketing Manager: Georgina Salter | Marketing Coordinator: Casey Hyken
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Photo & Design Art Direction, Branding, Email Design, Web Design, Content Creation, Print Design
Bar Boulud is a casual French bistro built around charcuterie, natural wine, and the rustic cooking of Chef Boulud's childhood - with locations in New York, Boston, and London. The brand needed to feel authentic and wine-forward without tipping into stuffy. As Art Director, I led a website redesign, a full menu overhaul, and built out a segmented email list specifically for wine enthusiasts. Getting the tone right for that audience - knowledgeable but approachable - was the most interesting creative problem on this one.
