Épicerie Boulud is Daniel Boulud's French market café - three locations in New York, and a brand that needed to feel elevated without losing its neighborhood charm. As Art Director, I refined the visual identity, created custom illustrations for a limited-edition holiday cup, produced a 20-page holiday catalog that doubled sales, and overhauled in-store menus across all three locations. I also managed a large email program that nearly doubled click and open rates, and ran e-commerce on both Goldbelly and the Épicerie site.