Épicerie Boulud
-
Art Director
-
Photographers: Bill Milne, Evan Sung | Digital Marketing Specialist: Sara Censoprano | Marketing and Social Media Manager: Dylan Armstrong | Marketing Manager: Georgina Salter | Marketing Coordinator: Casey Hyken
-
Photo & Design Art Direction, Branding, Email Design, Web Design, Content Creation, Print Design
Épicerie Boulud is Daniel Boulud's French market café - three locations in New York, and a brand that needed to feel elevated without losing its neighborhood charm. As Art Director, I refined the visual identity, created custom illustrations for a limited-edition holiday cup, produced a 20-page holiday catalog that doubled sales, and overhauled in-store menus across all three locations. I also managed a large email program that nearly doubled click and open rates, and ran e-commerce on both Goldbelly and the Épicerie site.
