Seattle Coffee Gear
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Art Director
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Director of Marketing: Kelli Rognlie | Photographer/Videographer: Ryan McKinney | Content Marketing Specialist: Patrick Cotter | Direct Channel Sales Manager: Katie Corr | Affiliate & PR Marketing Specialist: Hannah Colwell
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Photo & Design Art Direction, Branding, Email Design & Strategy, Print Design, In-Store Signage, POP Display, UX Landing Page Design
SCG came to me at an inflection point - they were mid-rebrand and needed someone to bring the new visual direction to life across every customer touchpoint. As Art Director, I led email design and strategy, oversaw a platform migration, and built a Figma design system from scratch to support the new web and email look. I also brought more intention to their photography and press efforts and tackled several UX projects including key holiday landing pages.
