Boulud Sud
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Art Director
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Photographers: Bill Milne, Evan Sung | Digital Marketing Specialist: Sara Censoprano | Marketing and Social Media Manager: Dylan Armstrong | Marketing Manager: Georgina Salter | Marketing Coordinator: Casey Hyken
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Photo & Design Art Direction, Branding, Email Design, Web Design, Content Creation, Print Design
Boulud Sud is Chef Boulud's Mediterranean concept - bright, coastal, and decidedly more relaxed than his fine dining properties. The visual identity needed to reflect that warmth and regionality without losing the precision the Boulud name carries. As Art Director, I led a website redesign and a full menu rework, and contributed to the broader email program across the Boulud portfolio. Of all the restaurant brands I worked on in this group, Boulud Sud gave the most room to play with color and texture.
